Macro vs. Micro-Influencers in the GCC: Who Delivers Better ROI for UAE Brands?
The influencer marketing industry in the GCC crossed $1 billion in spend in 2026. That’s a lot of budget chasing a question most brands haven’t answered rigorously: are you actually getting a return on it? The conversation usually defaults to follower counts. A macro-influencer with 800,000 followers looks more impressive in a brief than a […]